Hire great people.
Find people who are better than me at what they do.
Leadership · Chief Growth Officer, WEOKIE Federal Credit Union
Results first. Here's how they happened.
01Lending
From January 2020 to December 2022, our lending portfolio grew from $770 million to over $1.2 billion. That's more than 55% in three years, right through a pandemic.
I believe a credit union's job is to help more people, not fewer. So we got creative about how we look at risk, and found ways to say yes to members other lenders would've turned away.
02Protection
Since 2019, the monthly income from our protection products, like GAP and credit insurance, is up more than 240%.
That growth means a lot more members are covered when life happens.
03 · Leading people
Find people who are better than me at what they do.
Let them own it, make the call, and lead.
Especially when it gets hard.
It's the same as competing. You can't win the race for someone. But you can get them ready to win it.
04What's next
AI is going to change how credit unions lend and serve members. I'm leading WEOKIE's work there, building the skills and the systems so we're out in front of it, not playing catch-up.
05Before WEOKIE
Before WEOKIE, I built a marketing agency in Norman from zero into a multimillion-dollar business, won national and international awards, and sold it. That founder brain is the one I bring to work every day.
Credit union leaders, board members, people working on where this industry goes next: I'd like to hear from you.